![]() Today we are looking at some interesting information about the pom pom mushroom, including some of the reasons why people love this mushroom and are growing it at home. One can look at a fruiting Hericium erinaceus and see the ‘teeth’, the ‘beard’, the ‘mane’, and of course, the ball-shaped bodies do look like pom poms afterall. Many of these descriptive names come from the physical appearance of the mushroom itself. Many people have heard of lion’s mane mushrooms by now, but did you know these mushrooms have another name? The pom pom mushroom ( Hericium erinaceus) is commonly known as lion’s mane, but it also has other names like the bearded tooth mushroom, the bearded hedgehog mushroom, the monkey head mushroom, and satyr's beard. Learn all about this mushroom, including where to get your own! “We invite attendees to stop and enjoy a cup of our Italian-style cappuccino and to sample and get a closer look at our lineup of delectable mushrooms.The pom pom mushroom, also known as lion’s mane, is a popular edible that fits its name well. “The Giorgio booth number at the PMA Fresh Summit is 447,” Litvin said. Mushrooms have been in the news a lot lately and are now recognized as an important part of a healthy and nutritious diet. Mushroom nutrition, he pointed out, is an increasingly important factor for consumers at the point of purchase. Giorgio is promoting the concept with customers at trade shows and with industry organizations.” “The blendability idea continues to grow stronger and successful due to the support from the Mushroom Council. “And we have seen our sales for blended products continue to increase,” he continued. Litvin said The Blend concept is taking hold and growing in importance. The company is also riding the Mushroom Council’s initiatives. “From a customer perspective we are seeing a big upside in the retail sector,” added Litvin. Litvin said it is seeing explosive growth in organics across the board in both whole and sliced white, Baby Bella and Shiitake mushrooms. Giorgio Fresh is certified organic, and it lays claim to being one of the largerorganic mushroom producers in the country. ![]() Additionally, we offer a popular variety pack with three tills each of Maitake and Pompom mushrooms.” “We also have a variety pack with two tills each of these three most popular exotics. ![]() “At Giorgio Fresh, we offer a seven-till, eight-ounce exotic variety pack with whole Shiitake, Crimini, and Oyster mushrooms in each eight-ounce package,” noted Litvin. He pointed out that consumers want variety, especially with exotic mushrooms, which are seen as being super healthy. “Beech, Maitake, Royal Trumpet and Oyster mushrooms also are growing in sales yearly, which is helping to expand the entire mushroom category,” said Litvin. Consumers want variety and are willing to try new products. Litvin added that the exotic market is starting to take off. Brown mushrooms also continue to grow in popularity to support the continuing growth in the non-white mushroom category,” he said. Giorgio Fresh is exhibiting at the PMA Fresh Summit in Atlanta, where the company will serve up more samples of its product.“The health aspects and the taste of the Shiitake has made it a popular variety. Sampling Giorgio’s wares at a trade show. “At Giorgio we are experiencing tremendous sales growth in Shiitake mushrooms, especially sliced Shiitakes,” said Bill Litvin, senior vice president of sales and national account manager. Increased consumer knowledge of the nutritional benefits of mushrooms is also fueling the fire.įor Giorgio Fresh Co., headquartered in Blandon, PA, the increased demand is particularly strong for one variety. ![]() The entire mushroom category is experiencing strong growth, at least in part due to the Mushroom Council’s The Blend and topability initiatives.
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